Product
Digital Product Identity
Turn traceability into trust with a digital identity for every product, accessible by QR for consumers, retailers and auditors.
Capabilities
From traceability to storytelling
Fidenta turns traceability data into a verifiable narrative that reinforces your brand and builds trust across the entire chain.
Digital product passport
Every product carries a unique digital identity, accessible with a QR scan.
Consumer transparency
Users access reliable information: origin, processes, sustainability, certifications.
Brand communication
Tell your story of production practices, sustainability and certifications with rich storytelling.
Multi-standard
Support for FSMA 204, EUDR requirements and international sustainability frameworks.
Stakeholder views
View for consumer (storytelling), retailer (compliance data) and auditor (technical evidence).
Analytics & engagement
Scan metrics, geolocation of consumption, direct consumer feedback.
Flow
How Fidenta works
1. Traceability consolidates on the platform
Data captured in Captia and structured in Tracium converges on the final product.
2. Fidenta generates the digital identity
Automatic construction of the DPP (Digital Product Passport) with all verified information.
3. A unique QR code is created
QR generation and assignment per product/lot, ready to print on the label.
4. Consumers, retailers and auditors access with a scan
Each stakeholder sees exactly what they need — storytelling, compliance or technical evidence.
Benefits
Why Fidenta?
Stronger consumer trust
Brand differentiation through transparency
Verifiable transparency across the chain
Protection against fraud and counterfeiting
Ready for international regulations (EU DPP, FSMA)
From traceability to trust
Every claim on your label should be verifiable. Let's talk about how to make it real.